From Hashtag to Headlines: The #1MINRAPCHALLENGE Story

Four years ago, we embarked on a journey fueled by our love for India’s HIPHOP and rap scene. Our dream was to create a platform where emerging talents could shine, and thus, the #1MINRAPCHALLENGE was born.
In collaboration with the passionate and highly skilled Rohan Cariappa (who eventually coined the iconic name), we launched what would become a cultural phenomenon.

Anticipating a modest 150-200 entries, we were astounded as over 1,400 artists showcased their skills within just three days.

– Fast forward to today, we’ve successfully hosted three seasons of the challenge, recently partnering with ILL People Music. The result announcement videos have amassed over 700k views, all organically grown.

– The challenge has become a beacon in the DESI HIPHOP community, drawing over 10K entries with artists having only 24 hours to submit. It’s been a launchpad for artists like Panther, Paradox, Gaush, Dhruv Stethick, Spectra, Vasudev, and many others, with several going on to grace the stage of MTV HUSTLE.

At The Chasmeesh, we’re more than a brand; we’re a lifestyle, a community-driven movement. Wearing our label means embracing the grind, the hustle, and the unwavering belief in oneself.

Join us as we continue to support and celebrate the voices of tomorrow.

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